Selective distribution is a type of distribution strategy that lies and operates between intensive and exclusive distribution selective distribution involves using more than one, but lesser than all the intermediaries and distributors who carry the company's products on a basis of a company specific 1 good market coverage. The three levels of distribution intensity are intensive, selective and exclusive intensive distribution intensive distribution (also called mass distribution) is where a company supplies their product to all markets (essentially they are found everywhere) these products can be found in almost every place a person shops. Other methods of distribution include, intensive, selective, and exclusive distribution methodsintensive distribution occurs when all available outlets are chosen for maximum exposure (within reason) of a product that would be purchased by a consumer for example timex sells through 45,000 drug stores and thousands of. A company with an intensive market exposure is a company that is nationally known one example of this would be mcdonalds a selective market exposure is a company with few national recognition and an exclusive market exposure company is a company that selects specific market areas around the us that will suit. Distribution intensity, the level of market exposure a certain distribution pattern achieves (refers to intensive, selective, and exclusive patterns) distribution patterns, form, grouping, lineup, method, ordering, organization distribution process, all the steps involved in the physical movement or the transfer of ownership of a. Discuss the factors influencing channel width (intensive, selective or exclusive coverage) ○ explain what is meant by integration of the marketing channel cases limited product exposure is not an impediment to market success wide channels (intensive distribution) to narrow channels (exclusive distribution.
Marketing exposure is the amount of funds invested in a particular type of security and/or market sector or industry and usually expressed as a percentage of total portfolio holdings it is also simply known as exposure exposure is the product of a marketing strategy, and once the strategy is implemented it is only a matter of. 262 understand the differences between intensive, selective, and exclusive distribution know how multichannel distribution and reverse channels operate know the we will also consider different types of channel relationships and other strategy decisions including how much exposure to have in the market, when to use. Divided into exclusive distribution and selective distri bution there are, thus, three major strategies for market exposure: (1) intensive distribution, (2) select ive distribution, and (3) exclusive distribution 6113 intensive distribution occurs when the firm attempts to sell through the maximum number of outlets possible at.
There are 3 main types of distributors which are intensive distributors, selective distributors and exclusive distributors the types of secondly they are likely to have much less marketing exposure and significantly higher marketing costs which may in actual fact offset any saving made by not using other types of distributors. Intensive means to sell your product wherever you can that maximizes opportunities for people to buy it, but makes it difficult for you to ensure services are provided with the product for example, some retailers may sell broken or outdated product and refuse refunds, or sell with incorrect information or to.
What is marketing exposure what does marketing exposure mean marketing exposure meaning - marketing exposure definition - marketing exposure explanation s. There are three main types of distribution in international market including intensive, selective and exclusive distribution at the same time it can represent a disadvantage, as sales vary by retail location, and hence your exposure may become large in an area where sales are not high, thereby causing. Selective distribution- 1-it involves a producer using a limited number of outlets in a geographical area to sell products 2- nike is a selective distribution as it has only one or two outlets in one city exclusive/intensive/selective 7 analysis indirect marketing channel reach availability pull strategy selective.
. Product is available enough to satisfy target customers' needs but not exceed them too much or little exposure increases the total cost of marketing ideal distribution may be intensive, selective or exclusive in intensive distribution the product is sold through all responsible and suitable middlemen who interested to sell it.
Intensive (candy, gum) good available at all suitable outlets not necessarily all adv: exposure seen in growth and market maturity outcomes (2) alternatives: selective (levi's and what else) only “better” outlets (those giving push) gaining relative to intensive (80-20 rule) exclusive (fast food rolex autos. Some of the important types of distribution in international market are 1 intensive 2 selective and 3 exclusive distribution it represents the level of international availability selected for a particular product by the marketer the level of intensity chosen will depend upon factor such as the production capacity, the size of the.
Learning objectives describe the factors that affect a firm's channel decisions explain how intensive, exclusive, and selective distribution differ from one another explain why some products are better suited to some distribution strategies than others. The exclusivity of the product is part of the allure and the deliberate choice of an exclusive, direct distribution channel is a key part of the marketing this simply would not be possible via other distribution channels such as intensive, multi channel distribution across a large network of retailers (such as the.