This paper sets out to unravel the effectiveness of social media networks adopted by various business organizations can serve as a strategic tool for organizational marketing management the remainder of the paper is as follow: the next section reviews the related literature and this is followed by discussion, conclusion. The effectiveness of marketing activities can have a great effect on the bank's success (pirayesh and alipoor, 2013) therefore, they require taking advantage of strategic managment for maximizing the effectiveness and organizational performance in order to achieve their goals (ahmadzade fard, 2014) the banks will. Abstract: the paper examined promotional strategy impacts on market share and profitability in coca-cola and 7up determine the commitment of organizational resources to drive the achievement of marketing goals in addition study on the effect of promotional strategies on performance revealed a positive correlation. At the organizational level (chukwu 2002), many of these research efforts do not provide answers to issues pertaining to the impact of company‟s structure and strategies on the performance of mineral prospecting industries particularly the oil and gas marketing companies the deregulation of the nigerian economy. It can also conceptualize the dynamic capabilities as strategic processes of higher order that integrate, combine, and generate new technological and marketing resources which in turn shape the organization's performance () studies on dynamic capabilities in the university context are scarce galhardo and propose a.
Bsbmkg609a develop a marketing plan modification history not applicable unit descriptor unit descriptor this unit describes the performance outcomes, skills and knowledge required to research, develop and present a marketing plan for an organisation no licensing, legislative, regulatory or certification. It is against this background that a research must be conducted to assess the impact of internal marketing on organisational performance 3 related literature internal marketing is a strategy employed by service firms to train and motivate its customer -contact employees and all the support service people to work as a team. Abstract: this research investigates the degree of emphasis put by the australian manufacturing industry on marketing strategy, along with other organisational strategies such as research and development (r&d), human resources, technology, operations at the functional level the study found that the emphasis on. Organizational performance, marketing strategy, and financial strategic alignment: an empirical study on iranian pharmaceutical firms mohammadzadeh m(1), aarabi sm, salamzadeh j author information: (1)sama management research institute, tehran, iran [email protected]
Full-text paper (pdf): impact of marketing strategy creativity on organizational performance via marketing strategy implementation effectiveness: empirical evidence from pakistani organizations. Keywords marketing strategy, organizational performance, australia manufacturing industries abstract this research investigates the degree of emphasis put by the australian manufacturing industry on marketing strategy, along with other organisational strategies such as research and development ( r&d), human.
While researchers have examined many antecedents of marketing strategy, there is scant research assessing the effect of organizational cognition the organization's performance evaluation is dependent on the working mental model of its managers ( day and nedungadi, 1994 neill and rose, 2004. Relatively pure strategic types, identified as those organizations classified similarly using both the newly developed, multi‐item scale and the traditionally employed paragraph approach, are used to analyze the relationship between strategic types, distinctive marketing competencies, and organizational performance. The organization and thus, create new customer value while concurrently exploiting existing best practices (berghman et al 2006 o'reilly & tushman, 2004) in the present study, emphasis is placed on market-driven strategic marketing we place a strong emphasis on the effectiveness, or strategic performance that results. Vi key words in the study adaptation food exporting organisational performance case study generic company strategy organisational strategy cost leadership hybrid strategy qualitative methodology competitive advantage marketing mix standardisation differentiation new zealand stuck- in-the-middle.
Implementation, thus designs a marketing model at a level where it creates an organization fully committed to the consumer the marketing strategy of an enterprise is a complete and unbeatable plan or instrument specifically designed to achieve the set of marketing objectives that will influence the financial performance of. Business organizations that focuses on coordinating the service marketing mix and also focuses on providing the needs of customers, on the lookout for competitors strategies and integrates all departments to meet the needs and wants of customers stand a better chance in achieving superior organizational performance. Policies and strategies corrall and brewerton 1999) argued employees of the firm are the cheapest and most effective way of marketing an organization gronroos (1985) has long described this important dimension of services marketing many authors stress the importance of training and motivating employees, in order. Background strategic functional-level planning should be aligned with business level and other functional strategies of a company it is presumed that assimilating the strategies could have positive contribution to business performance, in this regard alignment between marketing strategy and financial.
Does your organization have the right marketing talent, technology and strategy to achieve its performance goals are your expectations for growth aligned with your potential are there weaknesses in your business and marketing cores are you maximizing the return on your marketing investments. Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance our study the contingency perspective argues that the optimal degree of standardization depends on internal organizational and external environmental factors (zou, andrus, and norvell 1997. Recent studies on marketing and the natural environment have called for research that links environmental marketing strategies to the performance of the firm t keywords environmental marketing strategy, enviropreneurial marketing, corporate environmentalism, new product success, organizational performance.
Abstract it is expected that committed employees perform better in their tasks and therefore deliver better services which affects customer confidence positively and contributes to achieving customer loyalty and ultimately enhanced organizational performance internal marketing strategy is emerging as a central theme of. Once companies become successful in these organisational and managerial areas, sustained economic development is envisioned this literature review aims to present a critique of existing, published literatures that analyse the relationship between marketing strategies and the firm's performance historically , marketing.
Pricing strategies had a coefficient value of 0170 against organizational performance the study concluded that positioning is firmly placed within the general segmentation-targeting- positioning framework and plays a pivotal role in marketing strategy market positioning strategies have yielded to improved performance. Organisations, which is critical to icf performance adewale, adesola and oyewale (2013) studied the influence of six marketing strategies on the business performance of smes and found that in addition to product, the other marketing strategy variables, namely promotion, place, price, packaging and. Various models and have been developed emperically to analyse the impact of marketing strategies on corporate performance some of these empirical studies are reviewed below: the resource based view (rbv) this model recognizes the importance of a firm's internal organizational resources as determinants of. By examining the marketing strategy processes and performance of organizations that vary in their degree of strategic complexity, this study investigates the relationship between an organization's strategic complexity, the consideration of multiple perspectives in its decision-making, and its capacity to spontaneously make.